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What Becomes a Loser Most?

What Becomes a Loser Most? 'Jerri Blank' Reveals Fur's Ugly Side

Comedian Amy Sedaris reprises her role as "Jerri Blank"—the 47-year-old high school freshman and self-proclaimed "boozer, user, and loser" of Comedy Central's cult hit Strangers With Candy—to parody Blackglama Mink's "What Becomes a Legend Most?" ads. In PETA's latest campaign, a fur-clad Jerri asks, "What Becomes a Loser Most?" and advises consumers that "if you wear fur, people laugh at you, not with you."

Posters of the ad, shot by Todd Oldham, will begin running in New York City just in time for Fashion Week.

Ad Outtakes


Sedaris joins stars like Charlize Theron, Simon Cowell, Ellen DeGeneres, and Bill Maher in speaking up for fur-bearing animals. Supermodel Gisele Bündchen—who used to pose for Blackglama Mink—now regrets it and tells Vanity Fair, "It was a bad decision on my part, because I don't wear fur. ... I am the biggest animal-lover in the world." And Sarah Jessica Parker (who costars with Sedaris in the upcoming Strangers With Candy movie) recently said that unlike her character on Sex and the City, she would never wear fur.

Check out PETA's exclusive behind-the-scenes footage of Sedaris' photo shoot at Todd Oldham Studios, and watch Pamela Anderson's three-minute video exposé to learn how animals live and die before being made into coats.

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